Google Adwords For Beginners And Businesses
Learn how to leverage your business with Google AdWords from an experienced e-commerce expert.
Last updated 2022-01-10 | 4.2- Over 41 lectures detailing everything from setting up AdWords to optimizing campaigns
- How to turn $1 into $20 of revenue
- Create profitable AdWords campaigns with 1 month
What you'll learn
* Requirements* A laptop
* tablet or smartphone with an internet connection
* The desire to build a business online
In this course I'm going to teach you how to master Google AdWords so that you can do what I did - build a business from $0 in revenue in 2010 to $33 million in revenue in 2016 using Google AdWords.
By implementing the lessons in this course, you should expect to become proficient in the most powerful online advertising tool that exists today, Google AdWords. You should also expect to increase your business revenue exponentially, and most importantly these skills will change your life like they did mine.
With virtually every business online these days, you need to have some advantage over the competition, and usually that advantage is online.
By understanding Google AdWords to the level that I'll teach you, not only will you have a better understanding of all parts of your business, you'll also very quickly have a better understanding of your customer, a better understanding of your competition and you'll be able to turn advertising dollars into revenue and profit from day one.
In my career, I've achieved upwards of 20x ROI on my advertising spend. That means for every dollar spent I've received $20 back. Imagine if you knew how to replicate that.
It doesn't matter if you're looking to sell info products, B2B consulting or even local plumbing services. Understanding AdWords can mean the difference between a life of mediocrity and a life of success.
In order to give you and your business the best chance of succeeding, I'm going to teach you how to use AdWords specifically for your needs. I'm going to do this by leveraging real world examples from my business and the many businesses I've consulted with.
The specific skills you'll learn in this course include:
- Creating campaigns, keywords, and AdGroups
- Conducting competitor research and online advertising
- Identifying optimal bidding strategies
- Geo-targeting your customers
- Budget optimization for both large and small spends
- How to understand common performance benchmarks
- How to create a landing page that converts
- How to track your online advertising efforts
- And how to avoid all the common mistakes that most people make and that I've made myself
I know that I'm the best person to teach this AdWords class to you. Do you know why? Not only did I achieve $33 million in revenue using Google AdWords, I also learned AdWords on my own using videos like this one. Additionally I'm AdWords certified and I've consulted with over 100 companies in a variety of industries to improve their AdWords efforts.
Last but not least, I'm going to give you a 100% money-back guarantee. If you don't make your money back in the first 30 days after taking this class, I will give you a 100% refund no questions asked.
All that being said, I highly recommend you sign up now. There's never going to be a better time to become highly successful.
Who this course is for:
- Small business owners looking to grow their online revenue
- Individuals looking to break away from their day job
- Entrepreneurs who are looking to build passive income
- Marketing professionals looking to take their AdWords knowledge to the next level
10 sections • 41 lectures
I've Made $33 Million Using AdWords Preview 01:43
The real life story of how I made $33 million using Google AdWords.
What Is Google AdWords? Preview 01:15
A quick overview of what Google AdWords is and how it can help your business.
How AdWords Can Benefit Your Business Preview 01:33
How your business can benefit from using AdWords.
Who Should Use Google AdWords? Preview 01:51
Exploring who should use Google AdWords and how it can help you acheive your business goals.
What Results Can I Expect From Taking This Course Preview 00:52
What to expect using Google AdWords in terms of costs, revenue and time.
Getting Started With Google Adwords Preview 01:50
What you need to know in order to get started with Google AdWords.
Creating Your First Campaign Preview 06:04
How to create your first campaign in Google AdWords.
Understanding Ads And Ad Groups Preview 01:29
How to create ads and ad groups in Google AdWords.
Competitor Research Preview 02:18
How to conduct competitor research and best optimize your Google AdWords campaigns.
Creating Your First Ad Group Preview 05:08
How to create your first ad group in Google AdWords.
Creating Keywords That Convert Preview 09:16
How to create your first keywords and how to ensure that your keywords convert.
Segmenting Your Ads By Ad Groups Preview 02:18
How to segment your ads by ad groups and better target prospective customers.
Setting Up Billing Preview 01:27
How to easily set up billing for Google AdWords.
Initial Pricing Assessment Preview 01:28
How to conduct a pricing assessment and understand how much you will need to spend on Google AdWords.
Determining How Much To Bid Preview 01:58
How to determine how much to bid on each keyword.
Understanding Performance Metrics Preview 01:17
Understanding performance metrics to assess your campaign performance.
Creating A New Ad Group For Improved Targeting Preview 04:14
How to create new ad groups for improved targeting.
Selecting Negative Keywords Preview 03:45
How to set up negative keyword lists to improve your spend ROI.
Negative Keyword Research Preview 02:35
How to conduct negative keyword research.
Creating Custom Ad Timing Schedules Preview 02:10
How to create custom ad timing schedules to ensure your ads are shown only during relevant times.
Targeting By Location And Device Preview 02:01
How to target your ads by location and device.
Bid Adjustments Based On Schedule Preview 01:09
How to set up bid adjustments based on schedule.
Audiences And Remarketing Preview 00:43
A quick explanation of Google AdWords audiences and remarketing.
Previewing Your Ads Preview 00:58
How to preview your ads in Google AdWords.
Selecting An Existing Campaign Preview 01:15
How to review an existing campaign.
Managing Multiple Campaigns Preview 00:30
How to manage multiple Google AdWords campaigns.
Reviewing Past Performance Preview 03:06
What to think about when reviewing past performance data and a real life deep dive of an accoun that I manage.
Segmenting By Language Preview 02:22
Segmenting your ads by language to better target your customers.
Delivery Method: How Quickly You Want To Show Your Ads Preview 01:49
How to set the delivery method schedule and set how quickly your ads will show.
IP Address Exclusion Preview 01:30
How to set IP address exlcusions to ensure that your data is valid.
Warning: Additional Considerations Preview 02:12
Additional things to consider when setting up and running a Google AdWords campaign.
Reports Preview 01:28
How to access and use Google AdWords reports.
Conversion Tracking Preview 05:01
How to set up conversion tracking.
Restrictions By Business Type Preview 03:21
Rescrictions to consider depending on the type of business you run.
30 Day Account Review Preview 03:24
Reviewing an existing account that I manage and how to review the performance of your own account.