Marketing Analytics Courses

1. Marketing Analytics: Stand Out by Becoming an Analytics Pro!

Marketing Analytics: Stand Out by Becoming an Analytics Pro!

Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.
Content:
- Learn the most important marketing metrics and how to apply them to your data
- Analyze a company's PPC marketing campaign using key metrics
- Know how to ask the right questions from your data

2. Advanced Google Analytics course + 77 practical questions

Advanced Google Analytics course + 77 practical questions

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.
Content:
- A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
- How attribution works in general and that it's not only about traffic sources
- What are scopes and why their knowledge is fundamental

3. Master in Global Digital Marketing

Master in Global Digital Marketing

Full Master Course on Digital Marketing for the Global Age
Content:
- Digital Marketing
- Social Media Advertising
- Personal Branding

4. Marketing Analytics: Forecasting Models with Excel

Marketing Analytics: Forecasting Models with Excel

Master Marketing Analytics| Forecasting and Time Series analysis | Sales Forecasting| Build Forecasting models in Excel
Content:
- Become proficient in using powerful tools such as excel solver to create forecasting models
- Learn about two of the most used forecasting tools: simple linear and simple multiple regression
- Learn how to estimate the trend and seasonal aspects of sales

5. Web Analytics & Digital Marketing Analytics - Zero to Hero

Web Analytics & Digital Marketing Analytics - Zero to Hero

Web Analytics course before Google Analytics - Guide & process blueprint for Web Analytics & Digital Marketing Analytics
Content:
- Understand the fundamentals and process for web analytics to make their digital marketing better
- Understand what Google Analytics or other analytics tools provide without being tied to a tool.
- Demystify the common definitions in Web Analytics

6. Customer Analytics in Python 2022

Customer Analytics in Python 2022

Beginner and Advanced Customer Analytics in Python: PCA, K-means Clustering, Elasticity Modeling & Deep Neural Networks
Content:
- Master beginner and advanced customer analytics
- Learn the most important type of analysis applied by mid and large companies
- Gain access to a professional team of trainers with exceptional quant skills

7. Marketing Analytics and Retail Business Management

Marketing Analytics and Retail Business Management

Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling
Content:
- Become proficient in using powerful tools such as excel solver to create forecasting models
- Learn how to estimate the trend and seasonal aspects of sales
- Perform market basket analysis and calculate lift to derive a store layout that maximizes sales from complementary products

8. Marketing Analytics: Customer Value and Promotion Strategy

Marketing Analytics: Customer Value and Promotion Strategy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability
Content:
- Learn to calculate customer’s lifetime value under different scenarios and use it to increase the company’s profitability.
- Incorporate the impact of discount rate and retention rate to calculate customer value
- Run Monte-Carlo Simulation to model uncertainity in Market

9. Data Driven Marketing A-Z: Improve Your Campaign Performance

Data Driven Marketing A-Z: Improve Your Campaign Performance

Guide to creating a Data Driven Marketing Campaign and using Campaign Analytics to drive stronger campaign preformance
Content:
- Understand Data Driven Marketing
- Calculate Cost Per Lead (CPL)
- Calculate Lead To Close Ration

10. Marketing Analytics: The Full Marketing Research Masterclass

Marketing Analytics: The Full Marketing Research Masterclass

#1 Course on Marketing Analytics: Become a marketing analytics & strategy expert
Content:
- Know how to successfully prepare
- conduct and analyze qualitative and quantitative research
- Unterstand emotion-based selling through the means-end theory & a concept called "laddering"
- Set up their own data-driven emotion-based marketing strategies and funnels

11. Market Analytics: Become a Data-Driven Marketing Expert

Market Analytics: Become a Data-Driven Marketing Expert

Learn to calculate market segments, use pricing techniques, and forecast sales with Excel for better marketing strategy.
Content:
- Conduct market segmentation with 4 different techniques and find market segments for their product
- Create surveys and use survey responses in market analysis
- Set prices for products in the most profitable way using 11 pricing techniques

12. SQL for Beginners with Microsoft SQL Server Database

SQL for Beginners with Microsoft SQL Server Database

Step by Step guide for learning SQL. Go from Zero to Hero and learn SQL with Microsoft SQL Server Database.
Content:
- Database fundamentals
- Database Structure
- How to restore a backup database

13. Global Marketing Research and Analytics

Global Marketing Research and Analytics

Understand and conduct market research on a global scale
Content:
- Develop a critical awareness of the importance of information and research in marketing decisions in light of a complex global environment.
- Develop a systematic understanding of marketing research approaches and techniques.
- Develop a critical appreciation of the additional challenges arising when marketing research is conducted across borders
- its causes
- and potential solutions.

14. Google Analytics for Marketing - Boost Sales & Lower Costs

Google Analytics for Marketing - Boost Sales & Lower Costs

Learn to analyze key metrics in Google Analytics to boost sales and lower costs. Become savvy in visualizing data.
Content:
- Learn Google Analytics
- Learn How To Boost Sales With Google Analytics
- Learn How To Decrease Your Spending On Google Analytics

15. SQL Fundamentals for Marketing, Digital and Web Analytics

SQL Fundamentals for Marketing, Digital and Web Analytics

Learn SQL for Marketers with MySQL. Learn the only SQL required for Marketing, Digital and Web Analytics.
Content:
- Write and Understand SQL to pull the data for marketing
- Grasp Database fundamentals
- Understanding of how data is structures and stored in databases

16. Google Trends Secrets Course: How to Acquire Untapped Data

Google Trends Secrets Course: How to Acquire Untapped Data

Complete, Actionable Google Trends Course with Step-by-Step Applications
Content:
- Google Trends Complete Mastery
- Marketing Research on Google Trends
- Deep Dive and Make Decisions with Google Trends